YouTube Publishing Experience

chrismmurray · January 11

Hi,

Does anyone have direct experience with publishing simultaneously to YT and KMS?

I'm looking for anecdotes and insights, advantages and drawbacks to this scenario of having content being available in in both environments simultaneously.

I'm also interested in learning if there are any advantages or insights in reporting and analytics.

Finally, what am I not asking? I don't know what I don't know.

Thanks Peeps!

Chris

mkraft · January 11

@chrismmurray These are just my insights. Use case(s) will drive your decisions in the end.

YouTube is great when you're trying to reach the public audience. For example, recruiting videos.

YouTube is not so great if you want to control branding and user experience (oh, look! A cat video!).

YouTube works well with Mediaspace and KAF, and has the added benefit of more robust analytics in Kaltura, which is especially helpful if you're using a widely distributed and viewed YouTube video in KAF or KMS. For example, a video with 15 million views won't tell an instructor how much it was watched, but Kaltura will tell you that in the context of Kaltura publishing point. If viewers are authenticating, you will know the "who," too.

We're a Google shop at Michigan. YouTube usage is not included in our academic licensing, so the rules that apply to our Gmail (no advertising, etc., ) don't apply to our YouTube content.

We tried using the Kaltura YouTube data connector years ago without much benefit. It may have changed since then, but the drawback was that you couldn't publish directly to a YT channel or playlist with a data connector, which meant a lot of manual work after the upload. As a result, there wasn't much benefit to us. You also have to provide Kaltura with YouTube credentials which is another challenge because of SSO.

While I can make the case repeatedly (and often do!) for using Kaltura Mediaspace and KAF, YouTube remains the path of least resistance for our users. It is both familiar and easy to find and access. It can be an uphill battle to promote the merits of the user management and user experience with Kaltura products in the face of the ease of access to YouTube.

Cheers!

Melinda

chrismmurray · January 12

https://community.kaltura.com/discussion/comment/873#Comment_873

Thanks Melina,

A couple of follow ups.

"YT works will with Mediaspace and KAF...." Can you clarify your comment on analytics? I understand the benefit of the Kaltura over YT in general, but specifically with YT. are you suggesting that if you publish to YT via the KAF publishing mode, you get more user data than just publishing to YT directly?

We are continually having the "YT/Kaltura" discussion here because the learning team lives under the marketing umbrella. One data point that may help your pro-kaltura position is User data. With Kaltura you "own" the user data. With YT, Google does. For a privacy sensitive company like Epic... this is an influential consideration.

Chris

mkraft · January 12

@chrismmurray "are you suggesting that if you publish to YT via the KAF publishing mode, you get more user data than just publishing to YT directly?"

No, I'm suggesting the opposite. If you put YouTube videos into Kaltura, Kaltura collects its own data surround the Kaltura engagements. In some respects, especially in a teaching environment, that user specific information can be more beneficial to the instructors. For example, if I put a YouTube video with 15 million views in my course and require students to watch it, there's little I can do to know if they did. If, on the other hand, I put it in Kaltura first, then publish it in my course, Kaltura will collect all of that user engagement data for me.

Cheers!

Melinda

chrismmurray · January 13

So essentially... the YT publishing connector (simultaneously pushing OUT to YT from Kaltura) is a one way experience. Other than not having to post in both places manually... there really is no added benefit to using Kaltura as a YT distribution source.

That about sum it up?

C

dennis · January 26

I have the YT connector installed and hooked directly between MediaSpace Channels and YouTube channels. When we publish to certain MediaSpace channels it automatically goes our to the corresponding YouTube channel. We can delete the video off of YouTube directly via the KMS or MediaSpace. There are some YouTube limitations whereby we must limit the number of TAGS we use and if you delete the video from YouTube you must reload it with a new Entry-ID before it will do the auto-distribution of that video again. In general it works well but the biggest drawback is that we are forced to engage customer services for each new YouTube / MediaSpace distribution link we desire. Once setup it works well. We didn't desire this feature but it is our understanding that the video can be automatically added to a defined playlist on YouTube.

Dennis Eisenstein

Defense Acquisition University

YouTube Publishing Experience

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